When it comes to your website, more attention should be paid to every detail to make sure it performs optimally to serve it's purpose. We wrote some important tips and rules to make sure your website performs as good as it can.
Don't use splash pages.
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like 'welcome' or 'click here to enter'. In fact, they are just there for pretty impressions with no real purpose. Sometimes visitors find them annoying. Your visitors will be less irritated by the first screen they have to click away to see the real webpage. Keep in mind that people want to go directly to the information on your website. Don't let your visitors have a reason to click on the 'back'-button! Give them the value of your site up front without the splash page. It's saves them time and effort.
Don't use excessive banner advertisements.
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
Have a simple and clear navigation.
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site. The best place for navigation is above the content in a horizontal line just under your logo or banner, or at the top left corner of your website just under your banner.
Have a clear indication of where the user is.
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!
Audio loops on your website.
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed your visitors by some audio looping, on your website. If you insist on adding audio, make sure they have some control over its volume or muting controls would work fine.
Don't use splash pages.
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like 'welcome' or 'click here to enter'. In fact, they are just there for pretty impressions with no real purpose. Sometimes visitors find them annoying. Your visitors will be less irritated by the first screen they have to click away to see the real webpage. Keep in mind that people want to go directly to the information on your website. Don't let your visitors have a reason to click on the 'back'-button! Give them the value of your site up front without the splash page. It's saves them time and effort.
Don't use excessive banner advertisements.
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
Have a simple and clear navigation.
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site. The best place for navigation is above the content in a horizontal line just under your logo or banner, or at the top left corner of your website just under your banner.
Have a clear indication of where the user is.
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!
Audio loops on your website.
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed your visitors by some audio looping, on your website. If you insist on adding audio, make sure they have some control over its volume or muting controls would work fine.
